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Abiodun Coker

Publicity Secretary

Abiodun Coker, is the Team Lead, Media Relations, United Bank for Africa. A Results-driven media Relations and communication professional with over 12 years of experience in crafting compelling stories, managing media relations, and developing strategic communication plans. Proven track record of delivering high-impact campaigns and driving engagement across various audiences. Abiodun has also contributed immensely in building the UBA brand equity and positioning it as a top 5 financial powerhouse.

Core Competence

  • Earned Media Strategy:Crafting high-impact campaigns that secure top-tier placements in national and Global publications.
  • Media Training & Coaching:Preparing executives for live broadcasts, print interviews, and high-stakes press conferences.
  • Crisis Communications:Rapid-response messaging and reputation management during critical organizational shifts.
  • Brand Journalism:Producing internal content that meets the same rigorous standards as external reporting.

Professional Philosophy

“The best media relations isn’t about the quantity of press releases I have sent, but the quality of the relationships built. My goal is to be a resource for the media, not just a source.”